If you neglect the content on your website, i’m sorry to say your doing it all wrong. Content or blogging is very high on the list, next to link building. Look at them as if they are Bill and Ben the content and link building men.
Providing fresh and new content proves to google that you know what you’re talking about and you are an authority in your niche. Another great thing about content, is it keeps your visitors engaged and wanting more.
Repeat visitors that stay a while, shows Google that your site is indeed important. Putting keywords in your content or even just writing about them is another step in the right direction.
If you know even a bit of SEO, you may be asking yourself “Scott, keywords aren’t relevant in Googles eyes anymore”
You are right, but also wrong.
The keyword meta tag is no longer relevant to Google, The phrases people use to search are the keywords you want to rank for. Long tail keywords are especially rewarding. More on that in another post.
Some top ranking websites have over 1000 keywords they rank for.
That is a huge opportunity for some great FREE targeted traffic.
Here are some tips for creating great content.
Create long articles
Research has shown that the average first-page result is around the 1900 wordmark. Sounds like a lot, it is.
Depth is the key and longer, niche related helpful or interesting content keeps your visitors engaged and wanting to read or learn more.
It also gives you the opportunity to focus on keywords and writing good content for related and long tail search phrases. Take your time when writing a post, don’t try and post 4 or 5 times a week with mediocre content, instead take the week to write one long, engaging piece. Spend an hour or so a day, writing and re-writing. Google will thank you in the long run.
Keeping your content unique and full variety may seem like a hard task, while in reality, it’s quite easy. Even if your niche is not unique, there is no reason your content cant be. Use different tools to conduct keyword research and use those as your topic starting point. Even if there are articles published on the same content, put your twist on it. Tell the audience things you have tried and if they failed or succeeded. Don’t be afraid to post about failure, sharing knowledge and how you overcome it will empower you and your readers will respect you for it.
Refresh old content
In the ever-changing SEO world, tactics that use to work last year maybe frowned upon this year. That’s the nature of the game, and keeping up with all Googles white hat techniques is a must.
So now you find your self with an article about implementing certain things a certain way, only to find that its no longer relevant or the industry standard has changed. Never fear, this is a perfect time to refresh your old content and make sure to put a line at the very top of the article with the date it was updated eg – “updated 1-03-2019”
You now have fresh new content, and most importantly it is still relevant and helpful. Google will thank you with organic traffic.
We do offer keyword research and can find you the best phrases to use and work with.
Organic search makes up around 50% of traffic to business websites. It accounts for the bulk amount of traffic than compared to paid and social media combined. Now that tells us what? SEO is more relevant now than it ever has been. If you sell products online, run a personal blog or run your own business site, it’s important that you have a grasp on the basic fundamentals of SEO.
Organic is better.
Successful SEO needs data and in-depth analysis of how search engines see your web site. It takes time to implement and optimise. Plus, it’s sort of a moving target. SEO best practices are changing and developing. The base algorithms are updated all the time. I’m talking hundreds of times a year. You can thank Google for that. There are hundreds of ranking factors that Google looks at once analyzing your website (though it appears like millions sometimes). Getting the basics right at the very start will ensure you are taking the right steps, in Googles eyes. We will look at other metrics later.
Step 1 – Link Building
Without links your search results will never really improve or rank higher. The issue is the links have always been Google’s key ranking factor for years. Trust me when I say this, they always will be on the higher end of the list.
Here a few great tools to keep in your arsenal, they all offer free trials and free tools. Check your site on a regular basis.
We also offer a variety of SEO packs and audit and research packs, find them here.
1 High Authority link is worth more than 10 low Authority links
Links from high-authority sites send a trust signal to Google. It’s like having someone vouch for you. A lot of folks that vouch for you, a lot more trustworthy you are (in Googles eyes). Now the question is How does one go about obtaining these diamonds of trust, that Google holds in such high esteem?
High DA links are often tough to come by, particularly if you aren’t well-versed in link building ways. There are basic measures to proactively strategize and obtain high DA backlinks. You don’t want any special technical skills to obtain or find them either.
1. Publish a case study.
This is one of the most natural ways in which to induce individuals to link back to your web site. All you need to do is publish a remarkable set of information from a clever study done by your company or yourself.
If it’s one thing that makes other businesses go ‘Wow!’ this is it. They won’t be able to facilitate themselves. They’ll actually want to mention your study on their blog or social media. It can even end up in their own journal posts and links to you because of the great content you supply, which is relevant to there industry.
If you don’t have the knowledge or the resources to figure with then a case study also will attract links. A case study may target one fantastic result (whatever way you found it).
2. Write testimonials for any business you have worked for or with.
This is a straightforward, yet underrated technique for gaining quality high DA links. No doubt you would have seen testimonials on nearly every web site on the internet, even your own web site.
In several cases, you’ll conjointly see a picture, name, position and a link to their web site with the testimonial. This is exactly what I’m talking about. Simply compile a listing of business you have done work for over the last year. Then send all of them an email thanking them for his or her outstanding services. Mention that you just would really like to supply a testimonial for his or her web site if they’d like one. There’s a powerful probability they will happily say yes. As a result you get some very juicy backlinks, usually, they are quite highly regarded as well. Make sure to add your link in the testimonial and also be sure to use your business name for some extra klout.
Have fun implementing these great tactics and stay tuned for part 2 coming soon.